About Us

Your Trusted Partner in Global FMCG Trade

Since 2020, we have been a reliable Dubai-based exporter of premium food, beverage, and spirits. We deliver quality products at competitive prices to markets worldwide. Let us help you source the best and grow your business with seamless global trade.

Who We Are

We are a Dubai-based general trading company specializing in the import and distribution of food, beverages, cosmetics, and spirits. Since 2020, we have supported hotels, restaurants, supermarkets, and local bars with reliable supply solutions.

Founded with a focus on fast-moving consumer goods and trading excellence, we serve businesses across more than 50 countries through strong global partnerships. Guided by the vision and leadership of our Chairman and Director, Mr. Deepak Sadhwani, we are committed to simplifying trade and delivering consistent value to every business we serve.

Core Principles

What Drives Us Forward

Our Guiding Principles

We believe in creating meaningful value for every partner we work with. Our commitment to integrity, diversity, and innovation drives our approach. We value strong teamwork, take pride in fulfilling our promises, and remain dedicated to contributing positively to the communities we serve.

Our Mission

To connect businesses worldwide with high-quality products through seamless sourcing and trusted partnerships. We strive to simplify global trade, delivering value and growth opportunities to our customers and suppliers.

Our Vision

To be a globally respected trading company known for integrity, innovation, and exceptional service — building long-term partnerships and expanding our reach sustainably.

Trusted Trade

We deliver reliable sourcing and smooth logistics to help businesses access quality products with confidence. Our focus is on building trust, ensuring timely supply, and supporting long-term growth.

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